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Synopsis

Although the shift to e-business may seem absolute, it is astonishing to realize that up to 80 percent of small businesses don't even have Web sites. The market is still ripe for Web consultants, but they need up-to-the-minute information and the most effective tools to stay on top of a very crowded market. Independent Web consultants must have both technical smarts and sound business skills. However, most are lacking on the business side. This do-it-all book cuts right to the chase on business topics such as: financing and fees, guerrilla marketing, promotion, and sales, creating effective materials, etc. The e-book also features sample letters, ready-to-use forms, sales scripts, and speeches - all downloadable. Review "I found this book to be a valuable addition to my rapidly growing Internet business bookshelf." -- Journal of the Tucson Computer Society, 05/97

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