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Synopsis

Created especially for the Australian customer!

Attract customers and ensure the ongoing success of yoursmall business with this no-nonsense guide

Whether you own a bakery or a boutique, a plumbing or a financebusiness, this book gives you straightforward strategies to findmore prospects, build your customer base and secure market share.Small-business guru Carolyn Tate empowers you to apply hundreds ofhigh-impact and creative ways to market your business withoutbreaking the bank.

  • Know your target market — identify your idealcustomers, and what, how and why they buy
  • Develop business and marketing plans — learn howto create them and why they're so important
  • Build effective databases — develop a databasethat creates business for you, without the headaches
  • Solidify your branding — create a unique brand andkeep it fresh and exciting
  • Understand the power of advertising — assess ifit's right for your business and how to pick the rightstrategies
  • Master publicity — get your business in the mediawith the right message
  • Implement relationship marketing — develop andmaintain networks to create new opportunities
  • Embrace websites and online marketing — build awebsite that drives customers to you, and use online tools andsearch engines to generate business

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