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Synopsis

The tools you need to identify, obtain, record, and analyzedata

Sure, access to data is faster and easier to obtain than everbefore, but how do you cut through the clutter of information tofind what's most useful and organize it to suit your purposes?Marketing Research Kit For Dummies supplies a brimming boxof tools that help you mine mountains of data, find the sources youneed, and focus your marketing plan.

Whether you're an entrepreneur, a small business owner, or amarketer in a large organization, this powerful resource andcompanion CD provide you with hands-on tools you need to identify,obtain, record, and analyze secondary, data-electronic andprint-for developing or revising a marketing plan, launching a newproduct or service, or implementing long-term strategic planning.It also offers clear, in-depth instructions and customizable formsfor conducting your own primary research.

  • Includes complete instructions for writing a research plan,conducting depth interviews, and focus groups
  • Fully explains the process of sampling, analyzing data, andreporting results
  • Features tips on developing questionnaires for face-to-face,Internet, and postal surveys
  • Helps you keep an eye on your competition and analyze theirresults

When money is tight and everything is on the line, you need tomake sure you've done your homework. You need MarketingResearch Kit For Dummies.

Note: CD-ROM/DVD and other supplementary materials arenot included as part of eBook file.

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