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Synopsis

Marketing is one of the most important aspects in business today,but it’s also highly competitive and complicated, withintricate strategies and methods of delivery to understand andretain.

This straight-forward guide leads you through every aspect ofmarketing. Fully updated to include all the recent marketingtrends, including digital marketing and using new media, it’spacked with expert tips on identifying customers, using onlineresources, satisfying your customer’s needs and boosting yoursales.

Discover how to:

  • Understand the basics of effective marketing
  • Research customers, competitors and industry
  • Create a compelling marketing strategy
  • Increase consumer awareness
  • Satisfy clients’ needs and boost sales

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