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Synopsis

Search has changed everything. Has your business harnessed itsfull potential?

A business's search strategy can have a dramatic impact on howconsumers interact with that business. But even more importantly,search engine activity provides amazingly useful data aboutcustomer behavior, needs, and motivations. In this non-technicalbook for executives, business owners, and marketers, search enginestrategy guru Vanessa Fox—who created Google's portal forsite owners, Google Webmaster Central—explains what everymarketer or business owner needs to understand about searchrankings, search data, comprehensive search strategies, andintegrating your strategy into the businesses processes.

  • Updated statistics, tools, and recommendations
  • Details about the latest changes from Google, Bing, and theoverall search landscape
  • Explanation and recommendations related to Google's substantialnew search algorithm, know as "Panda"
  • Discussion of the changing landscape of the integration ofsearch and social media, including the addition of Google+ to themix

Traditional marketing isn't enough anymore. Businesses need toevolve as customer behavior evolves. Marketing in the Age ofGoogle shows you how.

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CUSTOMER REVIEWS

Marketing in the Age of Google, Revised and Updated
Average rating
4 / 5
Very Handy for Online Marketing Exec
March 9th, 2013
The book has substantial supports from market research data and it is written in a very easy understandable language where makes readers able to comprehend the contents. It is very useful for those who first venture into search marketing as it provides very practical ways from keyword research, some useful tools to the point of execution. A must have for beginners and indeed a very pleasant read! Thanks Vanessa!
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