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Synopsis

"A winning approach to developing international fundraising strategies

Major Donors : Finding Big Gifts in Your Database and Online is designed to help nonprofit managers, staff, and volunteers develop Internet and database prospecting strategies as an integral part of their overall fundraising plans. Citing real-world successes and failures from organizations around the world, this practical manual provides for successful donor communication and major gift solicitation to anyone active in the nonprofit community. This book is a valuable tool applicable to every part of the nonprofit sector.

Ted Hart, ACFRE, ePMT (Washington, DC), is the founder and President of the international ePhilanthropy Foundation. Pamela M. Gignac (Misissauga, Ontario) is Vice President of JMG Solutions Inc. James M. Greenfield, ACFRE, FAHP (Newport Beach, CA), has written and edited eight books on fundraising management. Christopher Carnie (Barcelona, Spain) is the Chairman of Factary and the author of two books on fundraising and research. "

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