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Synopsis

Michael Gurian's trademark use of brain science in gender studiestogether with real life examples of what is currently happening inbusiness leadership make this an important resource for businessesand organizations. It provides new vision and useful practicalapplications, helping women and men in the workplace become moreeffective and fulfilled, and ultimately helping businesses andbusiness leaders realize increased profits. Through examples andcase studies from companies like Kodak, Nike, Nintendo, Home Depot,Proctor & Gamble, Avon, and Disney, the book shows readers howignoring gender diversity actually impedes the true potential ofany business.

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