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Ruthlessly focus on what's convenient for customers, not what'sconvenient for you

Ninety percent of dissatisfied clients will take their businesselsewhere and never tell you why. However, ninety-five percent willbecome loyal customers again if their needs and problems areaddressed and remedied.

Speaker and salesperson Michael Aun shares these secrets andmany more in It's the Customer, Stupid!, a guide to growingany business by gaining new customers, and, more importantly, bykeeping the ones you have happy and coming back for more. Thisfun-to-read book explains common myths about sales and customersatisfaction, starting with the fact that most businesses thinkthey're customer-centric, but they just aren't.

  • Get proven steps to REALLY put your customer at the center ofwhat you do
  • Distinguish your business from the competition by understandingthe principle that good sales ARE good service
  • Author received the Toastmasters "World Championship of PublicSpeaking" award and is also a full-time businessman practicing whathe preaches daily

It's the Customer, Stupid! reveals key actions that willshake up your business approach. Your customers will love you forthem, and you'll love the effect on sales!

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