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Synopsis

Islamic Branding and Marketing: Creating A Global IslamicBusiness provides a complete guide to building brands in thelargest consumer market in the world. The global Muslim market isnow approximately 23 percent of the world's population, and isprojected to grow by about 35 percent in the next 20 years. Ifcurrent trends continue, there are expected to be 2.2 billionMuslims in 2030 that will make up 26.4 percent of the world's totalprojected population of 8.3 billion.

As companies currently compete for the markets of China andIndia, few have realized the global Muslim market representspotentially larger opportunities. Author Paul Temporal explains howto develop and manage brands and businesses for the fast-growingMuslim market through sophisticated strategies that will ensuresustainable value, and addresses issues such as:

  • How is the global Muslim market structured?
  • What opportunities are there in Islamic brand categories,including the digital world?
  • What strategies should non-Muslim companies adopt in Muslimcountries?

More than 30 case studies illustrate practical applications ofthe topics covered, including Brunei Halal Brand, GodivaChocolatier, Johor Corporations, Nestle, Unilever, Fulla, MuxlimInc, and more.

Whether you are in control of an established company, startingup a new one, or have responsibility for a brand within an Islamiccountry looking for growth, Islamic Branding and Marketingis an indispensable resource that will help build, improve andsecure brand equity and value for your company.

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