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"Geoff Burch is the master of persuasion"
—Allan Pease, International bestselling author ofWhy Men Don't Listen and Women Can't Read Maps

This book will change your life. (Is that persuasiveenough?)

Getting what you want isn't easy. Why? Because most of us haveno clear idea what we're looking for a lot of the time. The key tobeing brilliantly persuasive and influential is knowing exactlywhat you want before you set out to get it. IrresistiblePersuasion presents a process that you can apply to anysituation; you choose your starting point and your goal, then justjoin the dots. It's the only way to make success completelyinevitable.

Irresistible Persuasion shows you how to entice people toyour point of view, how to overcome resistance, how a bit ofshowbiz can go a long way and why you should always consider theother person when you're negotiating. It's packed with newpersuasion and influencing techniques as well as many powerfultraditional methods.

Geoff Burch is the presenter of BBC TV's All Over theShop. When he's helped you decide what you want, he'll show youthe irresistible way to get it. You won't just get more customers,you'll get more profitable customers.

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