A Rakuten Company

More titles to consider

Shopping Cart

itemsitem

Synopsis

List the criteria which the firm should use for international market analysis and appraisal, and explain why each one should be used to select or deselect international markets. Identify the minimum/maximum/desired threshold level for each criterion in order for a country to be selected or eliminated from further consideration.
Using the criteria, create a country screening system and apply it to a set of candidate countries.

People who read this also enjoyed

Get a 1 year subscription
for / issue

Read This On

You can read this item using any of the following Kobo apps and devices:

  • DESKTOP
  • eREADERS
  • TABLETS
  • IOS
  • ANDROID
  • BLACKBERRY
  • WINDOWS