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Synopsis

The definitive reference guide for developing, launching, androlling out a new product

Each year, thousands of new products are introduced to market.Most fail. What's worse is it doesn't have to be this way. The factis product failure is rarely the result of either a lack of need ordesire for a product, but, rather, is due to an entrepreneur wholacks the know-how to successfully develop, launch and rollout hisor her product. Inspired! Take Your Product Dream from Conceptto Shelf helps entrepreneurs to successfully navigate themarketplace, avoiding the common mistakes most people make, whilefinding traction faster, and building an attractive brand thatplayers across the value chain will want will want to buy.

  • Provides readers with inspiring true stories and anecdotes, aswell as insightful interviews with top entrepreneurs andmerchandisers
  • Presents invaluable research as to producers, designers,distributors, and retailers
  • Divided into three easy-to-follow sections – Development,Launch, and Rollout

With unemployment hovering around 10%, many individuals areturning to the world of entrepreneurship. Now more than everindividuals, start-ups, and small businesses need expert guidanceon how to bring their products from concept to shelf.Inspired! provides that guidance.

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