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Unique insights into how the mind of an investor operates andhow developing emotional awareness leads to long-term success

Inside the Investor's Brain provides readers with specifictechniques for understanding their financial psychology, so thatthey can improve their own performance and learn how to outsmartother investors. Chapter by chapter, author Richard Petersonaddresses various mental traps and how they play a role ininvesting. Through examples, such as a gambling experiment withplaying cards, the author shows readers how being aware of thesubconscious can separate the smart investors from the averageones. This book also contains descriptions of the work ofneuroscientists, financial practitioners, and psychologists,offering an expert's view into the mind of the market. Innovativeand accessible, Inside the Investor's Brain gives investors thetools they need to better understand how emotions and mental biasesaffect the way they manage money and react to market moves.

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