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Synopsis

Learn the lessons of how great companies began in the worsteconomic times

Eli Lilly. IBM. Medtronic, Procter & Gamble. Hewlett-Packardand Marvel Entertainment. All great companies and all made theirstart during the worst economic times.

Innovate!: How Great Companies Get Started in TerribleTimes is first and foremost a source of true inspiration basedon history. But it goes much further than that. It captures thelessons of these great innovative individuals and companies thatbegan in the worst economic times, identifying the philosohies,strategies, and essential keys to success during your ownchallenging economic times.

  • Provides a compass to navigate troubled economic waters thoughinnovation
  • Explains the creative sources of innovation possessed by everyindividual
  • Harnesses the power of innovation of the individual and theorganization

Innovate!: How Great Companies Get Started in TerribleTimes shows you the strides you and your organization can taketoward thriving in the worst of times. And it just might be yourroad map to building the next great American business successstory.

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