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Explore the intersection of technology and identity

Does technology cause a shift in how we perceive ourrelationships and ourselves?
To find the answer, global communications leader Alcatel-Lucentcommissioned an extensive research study. Subjects crossedgeographic, generational, socioeconomic, and cultural boundaries.Hundreds of hours of documented observation and interviews withreal people led to the fascinating conclusions in these pages.While technology will never define us, this study reveals howprofoundly it influences the way we define ourselves.

Coverage includes:

The 3-P Model of Identity
Presentation: The Mirror Image 
Protection: Exposing the Blind Spots 
Preference: The (Un)Conscious Filter of (In)Finite Choice 

The Universal Laws 
The Law of Learned Helplessness: Failure Is the OnlyOption 
The Law of Illusion: Lie to Me 
The Law of Recall: Taking It from the Top 
Rationalization: Finding Harmony in the Discord 

Identity through the Life Stages 
Teenage Growing Pains
Emerging Adulthood: In Search of the Ideal
The "Meet" Market 
The Parent Puzzle 
The Midlife Rebirth 

Who Are We Becoming?

Whether your interest lies in sociology, psychology, marketingor technology, Identity Shift examines the impact of living in anage where virtually all of our personal information andinteractions with others can be available with the click of amouse.



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