A Rakuten Company

More titles to consider

Shopping Cart

itemsitem

Synopsis

How to solve critical business challenges by generating more andbetter ideas


Every organization needs a steady supply of fresh, relevantideas, but managers can?t just lock teams in a room with a mandateto brainstorm and hope for the best. Ideation is both a science andan art, and when group ideation processes are well-designed andwell-facilitated, anyone can generate an abundance of creative,implementable options?not to mention true breakthroughs?for anybusiness need. Drawing on his work leading high-stakes ideationsessions at over 300 organizations, Mattimore explains the how,what, and why of successful ideation and provides a framework forwhen and how to apply various techniques.


  • Identifies Mattimore?s top ideation and innovation techniques(including ?brainwalking,? finding inspiration in worst ideas, theunexpected effectiveness of wishing, and more) and lays thegroundwork for you to invent successful processes of your own
  • Tells real stories of ideation at work in Mattimore?sconsulting business, including how Ben & Jerry?s named a newstrawberry fudge flavor, how Thomas? invented a new, healthierEnglish muffin that now accounts for over 30% of its sales, how IBMtransformed the culture of one of its divisions to make it moreinnovative, and many more
  • Mattimore is a world-class expert on applied creativity and aninnovation process consultant to over one-third of the Fortune 100companies; he and his team have helped create and launch productsand services worth over $3 billion in annual US retail sales

With a diverse range of tested methods, Idea Stormers isthe indispensable guide for developing original, practicalsolutions to even the most intractable-seeming creativechallenges.

People who read this also enjoyed

Get a 1 year subscription
for / issue

You can read this item using any of the following Kobo apps and devices:

  • DESKTOP
  • eREADERS
  • TABLETS
  • IOS
  • ANDROID
  • BLACKBERRY
  • WINDOWS