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Synopsis

A look at business model innovation's crucial role in today'sglobal business environment .

Showing organizations how business model innovation should be akey focus area in today's global economy, this book features casesfrom businesses around the globe that have developed customizedbusiness models and achieved spectacular levels of performance.

  • Case examples from well-known innovation leaders IKEA, Apple,Tata, SHARP, Saudi Aramco, De Beers, Telefonica, Valero Energy,LEGO, and Proctor & Gamble
  • Shows businesses how to get beyond traditional business modelsto take better advantage of emerging opportunities
  • Coauthored by former CEO of SAP AG, the world's largestprovider of enterprise software

Filled with interviews with key executives, this book revealsthe role of technology in driving and enabling changes tofundamental facets of a business. Companies around the world areinnovating their business models with tremendous results.IT-Driven Business Models shows interestedorganizations how they can start the process.

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