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Synopsis

This is a must-read for any business owner or decision-maker. If you advertise on radio, this is the information that your radio rep won't tell you, and yet it's the information you desperately need to know. How to make your advertising more effective. How to make your advertising work for you. How to get the best return from your advertising.
For about the price of a cup of coffee, you will learn how to generate thousands more from your advertising, or save thousands by not advertising pointlessly.
Radio is lkike a pizza. You don't have to buy what is in front of you, you can change things around (add toppings) to make it suit your exact taste. You have the choices, you have the power.
If you're in business or running a business, you can't afford not to know this information.

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