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Synopsis

You have to do it… you might as well enjoy it

No one likes a pushy, smarmy salesman – no one wants to bethat guy ... but most of us need to sell to some extent. How elsecan we get any business? We all have to do it now, whether we'relawyers, accountants or start-ups. But don't despair –there's no need to go on some cringey sales training day. How tobe Great at the Stuff You Hate shows you how to develop all theskills you need to sell yourself, your business and your ideas. Soditch the dread, forget the fear and start enjoying yourself!Selling isn't something you 'do' to people, it's not some dark artpractised by pushy and manipulative people – it's a process,it's a relationship ... it's fun! All you need to do is cut thecrap, be yourself and win some business.

How to be Great at the Stuff You Hate shows you how to:

  • Pull together a target list – who do you want to approachand do business with?
  • Connect with those people – writing letters/emails
  • Master meeting and networking – conquering smalltalk!
  • Follow up once you’ve chatted to someoneAsk for what youwant

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