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Synopsis

Can a graphic designer be a catalyst for positive change? Breaking down the concept of "green design" stepbystep, respected industry leader Brian Dougherty captures the ability of designers to communicate, persuade, and ultimately spread a socially and ecologically responsible message to both consumers and corporations. Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, ecoinnovative changes are demonstrated in all phases of the design process, including: Picking projects, Strategizing with clients, Choosing materials for manufacture and shipping, Understanding users, Picking ink and paper for printing, Binding, Packing final products, Building strong brands, and Working with clients to foster transparency and corporate social responsibility.

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