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Get the most out of the free Google Analytics service—andget more customers

Google Analytics allows you to discover vital information abouthow end users interact with their Web sites by collecting vitaldata and providing tools to analyze it, with the intention ofimproving the end-user experience and, ultimately converting usersinto customers. This indispensible guide delves into thelatest updates to the newest version of GoogleAnalytics—3.0—and explains the concepts behind thisamazing free tool.

You'll discover what information to track, how to choose theright goals and filters, techniques for reading Google Analyticsreports and graphs, and, most importantly, how to compile this dataand use it to improve your Web site and attract more potentialcustomers.

  • Takes an in-depth look at Google Analytics 3.0 and walks youthrough the possibilities it offers
  • Explains how to read Google Analytics reports and graphs sothat you can compile this data and use it to improve your Web siteand attract more users
  • Shares techniques for converting end users into customers
  • Features tips and suggestions for getting the information youneed from Google Analytics reports and then converting thatinformation into actionable tasks you can use

With Google Analytics, Third Edition, you&'ll be wellon your way to retrieving the information you need to convertvisitors to your site into customers!

Note: CD-ROM/DVD and other supplementary materials arenot included as part of eBook file.

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