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Synopsis

The multinational corporate guide for thriving in the Asianmarketplace

Led by China and India, the rise of emerging Asia istransforming the structure of the global economy. By 2025, if notsooner, China will almost certainly overtake the U.S. to become theworld's largest economy. By then, India is likely to have overtakenJapan to become the world's third largest economy, after China andthe U.S. Besides China and India, Asia also includes otherfast-growing economies such as Indonesia, Malaysia, Philippines,Thailand, and Vietnam. Added together, by 2025, these developmentsare likely to make Asia's economy larger than those of the U.S. andEurope combined.

It is clear that, for every large company, leadership in Asia israpidly becoming critical for leadership globally. This importantresource brings together the latest ideas and in-depth caseanalyses from leading academics and practitioners to provide acomprehensive guide to succeeding in Asia.

  • Explores how to develop a strategy to benefit from new patternsof 21st century trade
  • Explains how companies can fight and win against low-costcompetition from Asian companies
  • Shows how to transfer homegrown management practices toAsia
  • Reveals how to safeguard the company's intellectual property inChina
  • Brings to light how to leverage India as a platform torevitalize the company's innovation capabilities

A resource for competing in today's international market, thisbook offers executives and managers a guide for navigating the newglobal reality—that of Asia as the world's emerging center ofgravity.

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