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A never-before published look at the many possibilities ofsocial game development

As one of the few entrepreneurs in the world with expertisebuilding both social media and games, author Jon Radoff brings aone-of-a-kind perspective to this unique book. He shows that gamesare more than a profitable form of entertainment?the techniques ofsocial games can be used to enhance the quality of onlineapplications, social media and a wide range of other consumer andbusiness experiences. With this book, you?ll explore how socialgames can be put to work for any business and examine why they workat all. The first part of explains what makes games fun, while thesecond part reviews the process and details of game design.

  • Looks at how games are the basis for many everyday functionsand explains how techniques of social games can be used bybusinesses as money-making tools
  • Drills down the process of game design while focusing on thedesign, analysis, and creation of games
  • Features screen shots, diagrams and explanations to illuminatekey concepts, accessible to anyone regardless of game playing ordesign experience
  • Reviews what works and what doesn?t using a range of real-worldscenarios as examples
  • Author Jon Radoff has a unique blend of experiences creatinggames, Internet-based social media, and Web technology.

Game On is not playing around. Discover how social media gamesmake money?and how you can enhance your business using games.

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