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How can organizations provide the right sales training to the rightsales people at the right time? This book is filled with a diversecollection of case studies from top companies and provides apractical road map and the proven tools for organizations that wantto implement a winning sales training program. The book offershelpful techniques and tips on how to successfully execute salestraining with limited resources and cut budgets. It provides how-toguidelines for successful sales training in a down economy. It iswritten by 13 experts who have experience selling and have managedsales people. The contributors have combined experience ofimproving sales performance of over 120 years.

The book contributors are Bob Rickert, Jim Graham, Teresa Hiatt,Michael Rockelmann, Maris Edelson, Susan Onaitis, Susanne Conrad,Rick Wills, Ken Phillips, Trish Uhl, Gary Summy, Lanie Jordan, andRenie McClay.

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