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Synopsis

The first anthology of movie taglines - exclusive to ebook. In themed chapters, with entertaining and informative contextual information, Film Tags anthologizes the best efforts of movie marketers to promote their movies through an apt tagline. Indeed, taglines often enter the popular lexicon: "A long time ago, in a galaxy far, far away". It's not easy to make a distinctive tagline, but every movie seeks to have one that uniquely and succinctly encapsulates the experience of the movie. Just how this is done and what the results have been is the topic of Film Tags, anthologizing nearly a century of American popular cinema, genre by genre from Hollywood classics and romance to sci-fi, horror and erotica.

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