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Synopsis

Profitable ideas and techniques for advertising on Facebook

Tap into the explosive growth of social media and reach yourcustomers with effective Facebook advertising campaigns and savvyinsights into how to use this social media phenomenon effectively.It’s all here and more in this detailed, easy-to-follow guidefrom two award-winning marketers. You'll learn what makes a goodFacebook ad, how to apply the latest strategies and tactics foreffective pay-per-click and cost-per-impression advertising, how totest your ad results, and much more.

  • Explores Facebook advertising inside and out; there are nowmore than 400 million active Facebook users and over 1.6 millionactive Pages on Facebook
  • Works as an all-around, hands-on guide for both experienced andnew Facebook advertisers
  • Walks you through planning and creating an advertisingcampaign
  • Explains writing effective ad copy, how to use landing pages,and how to test and optimize your ads
  • Shows you how to use Facebook Insights to understand yourresults and how to create reports that analyze data

Put your company's best face forward with the sound advertisingtips and techniques in Facebook Advertising For Dummies.

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