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Practical, tested, implementable real-world advice for transformingany business and is written by people that have “been thereand done that”.

Changing an organization is tough. Transformation is hardwork that should not be attempted by the faint of heart or the weakof mind. But transformation is not rocket science either. By takinga realistic, simple and direct view of what is required totransform an enterprise, the authors reduce the noise and nonsensethat surrounds much of the discussion of transformation and providestraight forward lessons, examples and thought provoking questionsto guide the reader to a more powerful position as an agent ofchange. Based on the authors' decades of experience dealing withmajor business transformation, this book provides valuable guidancefor any company engaged in large scale change brought on by shiftsin the competitive landscape, mergers, acquisitions, or a majorrestructuring of their business model. Many organizations undergotransformation with lots of enthusiasm, but are frustrated with theresults. This book contains a set of lessons gained in the processof working in and with organizations in the process oftransformation. The book starts out by framing transformation andexplains the overall system the enterprise that is involved intransformation. By doing so, clarity is brought to the question ofwhy change is so difficult and problematic. What you can expect toget by reading this book is:

  • A way of looking at transformation that is comprehensive andyet manageable without all the buzzword bingo terminology
  • 11 critical lessons taken from the author’s broadexperience on a broad range of topics that you can leverage in yoursituation
  • To get some thought provoking insight from 10 key questions foreach lesson that you can use to apply the lessons to yourorganization
  • A comprehensive framework for leading transformation that willchallenge your thinking and provide a path forward to takingimmediate action

With rare insight and candor, the authors provide thoughtfuladvice backed by examples from their comprehensive experience.If you don’t like transformation, you are going to hateirrelevance. This book is your best bet for getting the insightyou need to transform your organization before it becomesirrelevant.

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