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Synopsis

Put digital business strategy at the center of your business

Welcome to the social media age. Although its impact was firstfelt in the marketing department, the social web is spreadingacross all business functions, impacting the way they communicate,operate, organize, and create value. A comprehensive digitalstrategy is essential for businesses hoping to build this new formof competitive advantage.

Everywhere explains how to put your digital strategy atthe center of how your organization communicates, operates,organizes itself, and creates value.

  • Develop a comprehensive digital strategy for yourorganization
  • Put your online business strategy at the center of yourcustomer's experience, and at the heart of everything you do
  • Larry Weber's W2 Group is helping companies like Sony, IBM,Harvard Pilgrim Health Care, and the government of Rwanda, craftnew online business strategies

The Web is not just another marketing channel. Put social media,email, Web, and other digital interactions Everywhere inyour business, and make digital business strategy the heart of yourthriving enterprise.

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