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Synopsis

The third book in the Essential Tools For series… on thetopic of Operations Management

Based on Simon Burtonshaw-Gunn's successful The EssentialManagement Toolbox, this book focuses in greater depth on thetopic of Operations Management. This third book covers the areas ofmarketing, CRM and Product Development. It offers the businessperson and consultant the tools to help the business person defineand control these areas within their business.

  • Check out the new series website featuring sample chapters,tool of the month and solve your management problems by talkingdirect to the author www.essentialtoolsseries.com
  • Third book in a new series that see's SimonBurtonshaw-Gunn’s The Essential Toolbox broken downand expanded to find the essential tools for a range of businessareas
  • This volume includes 30% new material in the form of new toolsand techniques for guiding consultants
  • Covers: Strategic Management; Business Planning; ProductDevelopment; People Management; Supply Chain Management
  • Active author, Simon Burtonshaw-Gunn speaks regularly

About the Author: Simon Burtonshaw-Gunn is a practisingmanagement consultant with over 30 years experience in both thepublic and private sectors and covering a range of organizationsand industries. He holds two Master's degrees and a PhD in variousStrategic Management topics. Book includes a forward by MalikSalameh.

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