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Synopsis

A definitive guide to growing your small business through"Engagement Marketing"

As a small business owner, you've always relied on word-of-mouthreferrals to grow your business. Thanks to social media—andits nimble partner, mobile technology—it's now easier thanever to turn customers and clients into engaged fans who spread theword about your business across a variety of online platforms. Andthat's what Engagement Marketing is all about. Written foranyone who owns or manages a small business or non-profit, thisbook is filled with practical, hands-on advice based on theauthor's experience of working with thousands of small businessesfor over a decade.

You'll learn how to attract new prospects—as well as howto increase repeat sales—using your existing customers andsocial networks.

  • Learn how to create customer experiences that increase positivecustomer reviews and endorsements
  • Get practical advice on how to entice people to join yoursocial networks and run engagement campaigns that increasevisibility—and endorsements—for your business
  • Understand why engagement is so important—and how you canuse it to turn passionate fans in your social networks intotomorrow's new business
  • Author Gail Goodman is CEO of Constant Contact, America'sleading email and social media marketing company for smallbusinesses

Engagement Marketing will help you make a bigger name foryour company, build your network, and reach your goals.

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