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Synopsis

“Align Your Brand Strategy to Outrun and Outlast Your Competition” Elephant Walk offers an interesting and entertaining glimpse into the world of African Elephants, and what makes them the lords of the jungle. Businesses can emulate those attributes to take the lead in their marketplace. Balancing business performance and brand strategy builds resilient, high values business. This book provides insights into the branding process, the value of executive leadership, and the process to develop and implement the brand strategy. It presents a framework for understanding the systems of branding and the variables that play a significant role in building effective, sustainable and profitable growth. It lays out a roadmap clarifying the branding process and leadership principles for executing and managing change. It provides examples and recommendations that business can use to achieve higher brand efficiency. It clarifies why focusing on the brand and building an efficient elephant-like business is essential. Lastly, it shows how to execute that strategy for maximum business benefit. You Will Learn How To: Align every aspect of your business to create a sustainable brand Increase profits by aligning all human and operat5ional resources with the brand promise Enhance customer perception and brand loyalty Truly differentiate your business in the marketplace through customer-focused brand strategies Increase employees retention and performance Reduce wasted spending and lost time dues to brand inefficiency Challenges Business Face: Leaders often lack understanding of the role of the brand – it’s way more than a logo Operating performance metrics often fail to measure the actual customer experience Poor alignment with the brand promise results in wasted time and money Focusing on the vendors community, not the community, weakens perceived value and customer loyalty

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