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Synopsis

An authoritative guide to boosting your nonprofit's bottom linethrough effective telephone fundraising

Presenting a detailed structure for writing effective telephonecall "scripts", Effective Telephone Fundraising explains thenecessary and effective components of an effective call frombeginning to end, and provides helpful hints, detailed examples,phrases to employ, phraseology to avoid, and a "road map/chart" forstructuring effective call scripts.

  • This how-to manual examines in detail the various stages of aneffective telephone call from identifying the prospect andintroducing yourself; getting through screens and talking to thedecision maker; developing rapport and a creating two-wayconversation; explaining the purpose of your call; making aproposal to the prospect;the process of negotiation and effectiveclosing strategies; results of the negotiation;and ending thecall.
  • Examines in detail a systematic way of dealing withobjections
  • Deflection/decision deferral strategies, along withpsychological motivators for giving over the telephone
  • Reveals how to assess the giving potential of prospects
  • Includes sample scripts or call outlines
  • Effective lines that could immediately be incorporated intoexisting telephone fundraising strategies to improve results

A complete, start-to-finish guide for successful telephonefundraising, Effective Telephone Fundraising helps youstructure effective call scripts for your nonprofit's bestadvantage.

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