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Updated to reflect the hottest new trends, technologies, andstrategies!

Much has happened in e-mail marketing since the first edition ofthis book appeared in 2007. With the dramatic rise of social mediaand mobile devices, there are more ways than ever to targetcampaigns and maximize your e-mail marketing dollars. The newedition of this helpful book is full of practical advice, whetheryou?re an enterprise-level marketer using a third-party e-mailmarketing company or small business owner handling everythingyourself.

  • Helps you map out an e-mail marketing strategy with reachableobjectives
  • Simplifies the process of list-building, message-creation, andresults-tracking
  • Offers legal guidance, so you stay compliant with anti-spamlaws
  • Shows you how to deliver your message and incorporate socialmedia
  • Explains how to track and interpret results
  • Includes the top ten things you should not put in yourmessages, and much more

Get more out of your e-mail marketing campaigns with thiseasy-to-follow guide.

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