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Synopsis

Famed sportswriter and Tobacco Road basketball historian Art Chansky is releasing a digital version of his award-winning book Blue Blood for the Apple iPad iPhone and iTouch. Blue Blood details one of sport's greatest rivalries Duke University and the University of North Carolina at Chapel Hill and details the emergence growth and fierce competition that has existed between these two schools which are located only eight miles apart on Tobacco Road. Blue Blood – The Digital Edition provides new and updated commentary and photos and is specifically formatted for the iPad and iPhone devices. Users can flip through the pages of the eBook and enjoy a "coffee-table book" style version of Blue Blood through the brilliance of tablet and mobile computing. Blue Blood – The Digital Edition will be released over the course of the 2010-2011 college basketball season with the first chapter "Volume 1: Introduction and Earliest Years" scheduled for release in November 2010. Each month thereafter culminating with the final volume being released during March Madness a new volume will be released that will detail the history of the rivalry – chronologically. The final volume will detail the last two seasons; where UNC and Duke won back-to-back NCAA National Championships which has only added to the greatness of the rivalry.

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