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Whether you’re designing consumer electronics, medicaldevices, enterprise Web apps, or new ways to check out at thesupermarket, today’s digitally-enabled products and servicesprovide both great opportunities to deliver compelling userexperiences and great risks of driving your customers crazy withcomplicated, confusing technology.

Designing successful products and services in the digital agerequires a multi-disciplinary team with expertise in interactiondesign, visual design, industrial design, and other disciplines. Italso takes the ability to come up with the big ideas that make adesirable product or service, as well as the skill and perseveranceto execute on the thousand small ideas that get your design intothe hands of users. It requires expertise in project management,user research, and consensus-building. This comprehensive,full-color volume addresses all of these and more with detailedhow-to information, real-life examples, and exercises. Topicsinclude assembling a design team, planning and conducting userresearch, analyzing your data and turning it into personas, usingscenarios to drive requirements definition and design,collaborating in design meetings, evaluating and iterating yourdesign, and documenting finished design in a way that works forengineers and stakeholders alike.

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