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Legendary money manager Ken Fisher outlines the mostcommon—and costly—mistakes investors make.

  • Small cap stocks are best for all time. Bunk!
  • A trade deficit is bad for markets. Bunk!
  • Stocks can't rise on high unemployment. Bunk!

Many investors think they are safest following widely acceptedWall Street wisdom—but much of Wall Street wisdom isn't sowise. In fact, it can be costly bunk.

In Debunkery: Learn It, Do It, and Profit FromIt—Seeing Through Wall Street's Money-Killing Myths, KenFisher—named one of the 30 most influential individuals ofthe last three decades by Investment Advisor magazine—detailswhy so many investors fail to get the long-term results theydesire. The short answer is many investors fail to question if whatthey believe is true—and are therefore blinded by tradition,biases, ideology, or any number of cognitive errors.

Your goal as an investor shouldn't be to beerror-free—that's impossible. Rather, to be more successful,you should aim to lower your error rate. Debunkery gets youstarted by debunking 50 common myths—but that's just thebeginning. It also gives you the tools you need to continue to doyour own debunkery for the rest of your investing career.

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