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Synopsis

Time and space. Genetics and robotics. Education and fashion.Possibilities limited only by our imaginations. The future is yoursto create. Could you be the Leonardo da Vinci of ourtimes?

Most ideas are incremental, quickly copied and suffocated byconventions. "Future back" thinking starts with stretchingpossibilities then makes them a reality "now forward". The bestideas emerge by seeing what everyone has seen, and thinking likenobody else. Newness occurs in the margins not the mainstream.Solutions emerge through powerful fusions of the best ideas intopractical, useful concepts. Creative people rise up. Visionaries,border crossers and game changers. Engage your right brain, openyour eyes, think more holistically... intuition rules.

From Apple to Blackberry, GE to Google, innovative companiesstand out from the crowd not so much for their exceptionalproducts, despite what one might assume, but for the way theychallenge conventions, redefine markets, and change consumerexpectations. Apple didn't just create the iPod; it envisioned thefuture of music and then made a product to service that future. Andthe same holds true for every highly innovative company. InCreative Genius, Peter Fisk presents ten tracks forinnovation and provides business blueprints for making thatinnovation happen.

Creative Genius is inspired by the imagination andperspective of Leonardo da Vinci, in order to drive creativity,design and innovation in more radical and powerful ways. Itincludes practical tools ranging from scenario planning and contextreframing to accelerated innovation and market entry, plus 50tracks, 25 tools, and 50 inspiring case studies.

Creative Genius is "the best and last" in theGenius series by bestselling author Peter Fisk. Othersinclude Business Genius, Marketing Genius andCustomer Genius.

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