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From one of the most respected names in business and leadership,a rare look at the specifics of how great leaders achieve "commonpurpose" and success within their organizations.

What is common purpose? It is that rare, almost-palpableexperience that happens when a leader coalesces a group, team orcommunity into a creative, dynamic, brave and nearly invinciblewe. It happens the moment the organization's values, tools,objectives and hopes are internalized in a way that enables peopleto work tirelessly toward a goal. Common purpose is rarelyachieved. But Kurtzman has observed that when a leader is able tobring it about, the results are outsized, measurable andinspiring.

  • Based on Kurtzman's all-new interviews with more than 50leaders, including Ron Sargent, Ilene Lang, Micky Arison, SimonCooper, Joel Klein, Janet Field, Steve Wynn, Shivan Subramaniam,Michael Dell, Richard Boyatzis, Tom Kelley, Michael Milken, andWarren Bennis
  • Contains research on leadership Kurtzman has conducted duringhis years at The New York Times, the Harvard BusinessReview, Booz & Company, as well as withPricewaterhouseCoopers, Mercer, and Korn/Ferry

Based on all new interviews with some of the most dynamic,successful, and enduring leaders, Common Purpose sheds newlight on the meaning of leadership, the crucial qualities ofleaders, and most importantly, how to lead.

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