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The ultimate guide to assessing and exploiting the customervalue and revenue potential of the Cloud

A new business model is sweeping the world—the Cloud. And,as with any new technology, there is a great deal of fear,uncertainty, and doubt surrounding cloud computing.Cloudonomics radically upends the conventional wisdom,clearly explains the underlying principles and illustrates throughunderstandable examples how Cloud computing can create compellingvalue—whether you are a customer, a provider, a strategist,or an investor. Cloudonomics covers everything you need toconsider for the delivery of business solutions, opportunities, andcustomer satisfaction through the Cloud, so you can understandit—and put it to work for your business. Cloudonomicsalso delivers insight into when to avoid the cloud, and why.

  • Quantifies how customers, users, and cloud providers cancollaborate to create win-wins
  • Reveals how to use the Laws of Cloudonomics to define strategyand guide implementation
  • Explains the probable evolution of cloud businesses andecosystems
  • Demolishes the conventional wisdom on cloud usage, IT spend,community clouds, and the enterprise-provider cloud balance

Whether you're ready for it or not, Cloud computing is here tostay. Cloudonomics provides deep insights into the businessvalue of the Cloud for executives, practitioners, and strategistsin virtually any industry—not just technology executives butalso those in the marketing, operations, economics, venturecapital, and financial fields.

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