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Synopsis

CHINA CEO: A Case Guide for Business Leaders in China

Some Western business leaders are moving into China without anyclear knowledge of the many pitfalls they will encounter: the weakrule of law, forceful governmental intervention, a scarcity ofmanagerial talent, the likelihood of counterfeiting, the fast pacedbusiness environment and surprisingly aggressive local competitors.This book uses case studies to both illuminate and examine thesekey managerial challenges. Each case focuses on a specific topicand is complemented with commentaries from professors andexecutives who have extensive front-line experience in China. Thecases are the product of three-year research and are well-tested inMBA and executive courses.

The authors' philosophy is that readers can learn mosteffectively through the experience of others captured in realcases! The book includes a broad range of companies, such asEmerson, Eli Lily, General Motors, Peugeot, Carrefour,Daimler-Chrysler, Picanol. It also includes more personalexperiences concerning the many challenges of expatriate-living inChina , some of whom have started their own businesses.

The book provides concise but insightful analysis to helpreaders to get the most from the case studies. As a result, thisbook will help you get better prepared to face the variedchallenges you will find in China. These cases complement thematerial presented in a previous work, China CEO: Voices ofExperience from 20 International Business Leaders, also publishedby John Wiley & Sons.

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