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Praise for Career Distinction

"Hands down, this book is the bible on branding for yourcareer!"
-- Susan Britton Whitcomb, author of Job Search Magic

"As a professional resume writer and career coach, I have extolledthe concept of personal branding for my clients for years. Now, forthe first time ever, I have an outstanding resource torecommend--Career Distinction by William Arruda and Kirsten Dixson.This book details the concept of personal branding in a magnificentand easy-to-digest presentation that is a must-buy for everyserious job seeker."
-- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of theCareer Masters Institute

"Arruda and Dixson are widely respected in the global careercoaching community as gurus who not only teach but live thepersonal branding model, and their expertise and passion showthrough on every page of this practical, indispensable book. Ihighly recommend it to all who want to distinguish themselves fromthe competition."
-- L. Michelle Tullier, PhD, Vice President of Right Management andauthor of The Unofficial Guide to Landing a Job

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