Praise for Buying Trances
"The genius of Joe Vitale has never shone brighter. This thoroughlydocumented and easy-to-read book is the first of its kind. Vitalegives you the keys to their minds. All you have to do is turn thekeys. They said 'yes' to you long before you said a word and theywere begging to buy from you shortly after you uttered your firstsentence. Buying Trances is an exciting ride to the edge of themind. His finest work to date."
-Kevin Hogan, author, The Psychology of Persuasion and CovertHypnosis
"This book maps marketing's final frontier-the customer's mind-andexposes the buying trance. Frankly, this may be the smartestmarketing book ever written."
-Dave Lakhani, coauthor, Persuasion: The Art of Getting What YouWant
"As with all of Vitale's books, there are magical secrets chuckedout like a mad Vegas poker dealer on every page. Not only will youlearn to put people into buying trances with this book, the act ofreading it will put you in a trance and force you to masterit."
-Mark Joyner, #1 bestselling author, The Irresistible Offer: How toSell Your Product or Service in 3 Seconds or Less
"Vitale's expertise in hypnotic marketing combined with hisextensive research challenges the reader on many different levels.He forces you to delve deeper into the benefits of creating abuying atmosphere and a trance-like desire on the part of yourprospect. I found this an absolutelyfascinating book."
-Joseph Sugarman, President, BluBlocker Corporation
"Buying Trances is not your run-of-the-mill marketing book. It's anexceptionally well-written, well thought out, high-level work thatgives the reader unique insights into how to capture a prospect'sattention. Cutting-edge stuff that is a must for every seriousmarketer to absorb and implement."
-Robert Ringer, author, To Be or Not to Be Intimidated?: That Isthe Question
"Vitale's understanding of how and why people think and act likethey do is remarkable. Byunscrambling complex ideas and explainingthem in simple language, he reveals how to fashion messages thatwill turn people into compulsive buyers of our products andservices. Now we can take control and create the buying trance.It's a totally refreshing and very effective approach to hugelyprofitable sales and marketing!"
-Winston Marsh, veteran Australian marketer
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