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Synopsis

A full updated and extended second edition of an established UKbestseller Business Plans For Dummies 2nd Editionfeatures new and updated information on formulating a solidbusiness plan to build a secure business – even in aneconomic downturn. Complete with a brand new business plan templateto get you started this expert guide offers fresh advice on readingthe competitive marketplace and assessing your business in thecurrent economic climate. It walks you step-by-step through everyaspect of planning achievable business goals and diversificationstrategies, identifying trends, exploring new technologies andadvertising routes, and predicting your business’ commercialfuture. Whether you’re looking to start up a small businessor streamline an existing one this book is all you need to boostyour business know how and prepare a watertight plan. 

Business Plans For Dummies 2nd Editioncontains new and updated information on:

Determining Where You Want to Go

  1. Starting Your Business Plan
  2. Charting the Proper Course
  3. Setting Off in the Right Direction

Sizing Up Your Marketplace

  1. Checking Out the Business Environment
  2. Taking a Closer Look at Customers
  3. Dividing Customers into Groups
  4. Scoping Out Your Competition

Weighing Your Company’s Prospects

  1. Establishing Your Starting Position
  2. Focusing On What You Do Best
  3. Figuring Out Financials
  4. Forecasting and Budgeting 

Looking to the Future

  1. Preparing for Change
  2. Thinking Strategically
  3. Managing More Than One Product

A Planner’s Toolkit

  1. Making Your Business Plan Work
  2. Learning from Others: A Sample Business Plan

The Part of Tens

  1. Ten Questions to Ask About Your Plan
  2. Top Ten Business-Planning Never-Evers
  3. Ten of the Best-Planned Organisations Around

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