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Synopsis

Business Planning for Beginners starts by examining the necessity of having a plan. Then it covers the preparation of the components of a business plan:

  • The operational plan
  • The marketing plan
  • The advertising plan
  • The Internet plan
  • The human resource plan
  • The strategic plan

It shows readers how to determine their financial requirements and then bring everything together as a final business plan.

This book reviews some popular software that can help in the preparation of a business plan. It then recommends ways of printing the plan and how to use it as a financing document. It makes suggestions on ways to present your plan to potential investors or lenders.

Finally, it recommends that progress be monitored and how to treat the plan as a dynamic document that can be changed as circumstances warrant.

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