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Synopsis

At last, a more inspired approach to business. Business Geniusdescribes how to grow your business more effectively throughintelligent strategy and imaginative leadership, radical innovationand sustained change. Combining the entrepreneurial passion of astart-up with the commercial rigour of large enterprises... this isfor everyone who seeks the inspiration to think and actdifferently.

Business Genius helps you drive more profitable, sustainablegrowth in today’s fast changing and connected markets. Itexplores the challenges of strategy and innovation, leadership andchange as you grow your business, and yourself, in order to achievehigh performance.

From the craze for Crocs to the cool of Diesel, the secrets ofKikkoman and energy of Red Bull, the vision of Google anddisruption of Current TV, the revolution of P&G and thephenomenon of Umpqua – the book captures the best insightsfrom around the world, and a new agenda for today’sbusiness.

Seeing things differently is the foundation of genius.Connecting your left and right brain to think more holistically,exploring opportunities from the future back as well as now forward– then doing business from the outside in rather than theinside out, in order to turn radical ideas into practicalaction.

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