A Rakuten Company

More titles to consider

Shopping Cart

itemsitem

Synopsis

Expert guidance on information management for optimum customerintelligence processes

Providing essential guidance for information management, thisbook helps you understand the basics of information management, howto design and launch customer intelligence campaigns, and optimizeexisting customer intelligence processes.

  • How to align information management with company strategy
  • Examines how to get, grow, and retain valuable customers
  • Discusses how to optimize existing customer intelligenceprocesses

Showing you how to make extensive use of data, statistical, andquantitative analysis, explanatory and predictive modeling, andfact-based management to drive decision making, BusinessAnalytics for Customer Intelligence provides you with the toolsyour business needs to optimize you data driven processes.

People who read this also enjoyed

Get a 1 year subscription
for / issue

You can read this item using any of the following Kobo apps and devices:

  • DESKTOP
  • eREADERS
  • TABLETS
  • IOS
  • ANDROID
  • BLACKBERRY
  • WINDOWS