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Most leaders know that a winning, engaged culture is the key toattracting top talent—and customers. Yet, it remains elusivehow exactly to create this ideal workplace —one whereeveryone from the front lines to the board room knows thecompany’s values and feels comfortable and empowered to acton them.

Based on Ann Rhoades’ years of experience with JetBlue,Southwest, and other companies known for their trailblazingcorporate cultures, Built on Values reveals exactlyhow leaders can create winning environments that allow theiremployees and their companies to thrive. Companies that create orimprove values-based cultures can become higher performers, both incustomer and employee satisfaction and financial return, as provenby Rhoades’ work with JetBlue, Southwest Airlines, Disney,Loma Linda University Hospitals, Doubletree Hotels, JuniperNetworks, and P.F. Chang’s China Bistros.

Built on Values provides a clear blueprint for how toaccomplish culture change, showing:

  • How to exceed the expectations of employees and customers
  • How to develop a Values Blueprint tailored to yourorganization’s goals and put it into action
  • Why it's essential to hire, fire, and reward people based onvalues alone, and
  •  How to establish a discipline for sustaining avalues-centric culture

Built on Values helps companies get on the pathway togreatness by showing the exact steps for either curing an ailingcompany culture or creating a new one from scratch.

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