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Praise for Brand Advocates

"Ignite your Advocates! Fuggetta shows you how."
—SCOTT MONTY, Head of Social Media, Ford

"Creating and amplifying authentic Advocates should be front andcenter on every marketer's agenda. This book is a blueprint for howto turn genuine Advocates into a powerful marketing force."
—SUSAN HELSTAB, Executive Vice President of Marketing,Four Seasons Hotels and Resorts

"Advocacy is the ultimate goal for every brand. And Rob Fuggettahas given us the ultimate guidebook to brand advocacy. Simple,clear, and filled with practical advice, this book shows you how toturn your enthusiastic customers into a powerful Brand Army."
—PORTER GALE, former Vice President of Marketing,Virgin America

"In an era of connected consumerism, advocacy puts the word inword of mouth. Nothing is more authentic or effective. This bookshows you exactly how to find and engage your advocates."
—BRIAN SOLIS, Principal Analyst, Altimeter Group, andauthor, The End of Business as Usual

"Inspiring Advocates is one of Method's seven obsessions. Getthis book and be inspired. Highly recommended!"
—ERIC RYAN, Cofounder, Method

"Fuggetta's equation for building great brands in the socialmedia age is proven and powerful. Every hotel marketer should readthis book."
—CHIP CONLEY, Founder, Joie De Vivre Hospitality, andauthor, Emotional Equations

"Brand Advocates is a book every public relations professionalshould read. It's the definitive guide to authenticadvocacy."
—AEDHMAR HYNES, Chief Executive Officer, Text 100Public Relations

"Companies aren't trusted, brands aren't trusted, and nor areyour executives. People trust each other, and now they have thetools to communicate with each other using social technologies andmobile, with or without brands involved. As a result, trust hasshifted to the participants. Many brands, knowing their credibilityhas diminished, rely on advocacy programs where trusted members ofthe community are given a platform and encouraged to speak.Fuggetta shows you exactly how to create an advocacy program thatempowers your trusted Advocates."
—JEREMIAH OWYANG, Partner, Altimeter Group

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