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Practical, big-picture guidance toward a mastery of social mediabenefits and the risks to avoid

Packed with useful web links, popular social media tools,platforms, and monitoring tools, Auditing Social Media showsyou how to leverage the power of social media for instant businessbenefits while assessing the risks involved. Your organization seesthe value in social media and wants to reach new markets, yet thereare risks and compliance issues that must be considered.Auditing Social Media equips you to successfully partnerwith your business in achieving its social media goals and track itthrough strong metrics.

  • Shows how to ensure your business has adequate metrics in placeto capitalize on social media while protecting itself fromexcessive risk
  • Reveals how to ensure your social media strategy is alignedwith your business's goals
  • Explores the risk and compliance issues every business mustconsider when using social media
  • Includes a sample audit program

Auditing Social Media is the one-stop resource you'llkeep by your side to clear away the confusing clutter surroundingsocial media.

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