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Asian brands have come of age, and no longer can be seen as "alsorans" to their Western competitors. The problem is, very little hasbeen know about them. Paul Temporal's book fills this gap, with aseries of practical 'brand biographies' which chart both thegrowing pains and the growth potential of the new contenders fromthe East. It's vital reading for anyone committed to doing businessin Asia. - Miles Young, Chairman, Ogilvy & Mather, AsiaPacific

China and Japan, as well as India and the Emirates, suggestremarkable achievements by local companies in the field of brandingand brands. Such a revolution shall impact not only the regionalmarkets but also the world economy and non-Asian firms. PaulTemporal's book provides spectacular business cases and broader keylessons. it should become a major reference for any practitionerand scholar, whether Asian or not. I rank it in my short list ofrelevant texts about competition and success in the coming years. -Professor Jean-Claude Thoenig, INSEAD

A well-managed brand is the lifeline of any successful company.this helpful book explains how Asian companies have built theirbrands to create sustainable competitive advantage. Usingup-to-date Asian case studies, it will help readers have a betterunderstanding of the creation, management and evolution of brands.- Professor John Quelch, Harvard Business School

It is often said that the 21st Century is Asia's. It is veryencouraging to see many Asian brands succeeding, as wonderfullyshowcased by Paul Temporal, both regionally and globally. Brandingis investment for the future.

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